By Phil Roberts…
In my first online feature for demagazine.co.uk, I looked at the role of virtual reality (VR) in the travel industry, and posed the question: As VR becomes more pervasive, will we still desire to visit great architecture?
Back in the fall of 2015, we looked at how some architects and real estate professionals already use VR to show clients spaces that do not exist. For travel, it is being use as a marketing tool. Travel brands like Marriott International have made huge investments in VR, with their Teleporter and their VRoom Service. And even though the Consumer Technology Association estimates that 1.2 million VR headsets will be sold in the US this year alone, there are some people who have their doubts about the use of VR in the travel industry. However, with companies like Woofbert, ancient ruins and lost architectural heritage can be recreated for people to visit in VR.
Read the full article here.
Phil Roberts is the creator of sixty7 Architecture Road.
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