By Phil Roberts…
First we think, then we design.
Sometime during the last 10 to 15 years, design made it into the mainstream. No longer sectioned off to the arts, architecture, fashion and other creative fields, design became a defining characteristic for smartphones, appliances, cars and other products. Now, we expect everything to be well designed, including our services. When things are not, we wonder why and demand that they should be. Design thinking, we are told, is enabling professionals to imagine solutions for products that makes them highly user friendly. It’s also helping us to find solutions to problems too complex to solve otherwise.
Not only are products better designed, but non-creative companies, and even the public sector, have jumped on the design thinking bandwagon. Hospitality companies are using design thinking to improve the customer experience. It is also now taught to some elementary students, and in some medical schools. Companies like Doblin Canada, are using a collaborative, interdisciplinary approach, based on human-centered design, to solve complex problems for organizations.
Many non-creative people and non-creative companies want to learn how to think like a designer, if such a thing is even possible. The fact that design thinking seems to have conquered the world and is helping so many industries, would suggest that it might be working.
Read my full article about the widespread use of design thinking here.
Phil Roberts is the creator of sixty7 Architecture Road.
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